Shropshire Hills and Ludlow
Destination Development Partnership
The Shropshire Hills and Ludlow Destination Development Partnership (DDP) is one of currently three destination-based partnerships established in Shropshire aiming to improve co-ordination and strategic approaches to tourism, by bringing together tourism businesses, public sector bodies and community representatives. The Partnership acts as a forum of relevant partners and aims to support the sustainable development of the tourism sector in the area and a higher quality experience for visitors.
The Partnership was formed in 2010 and meets three or four times a year (see below for papers). Administrative support is provided by Shropshire Council and the Shropshire Hills AONB Partnership. The Partnership’s area has as its core the Shropshire Hills Area of Outstanding Natural Beauty (AONB) including Church Stretton and Clun, and also includes the towns of Bishop’s Castle, Cleobury Mortimer, Craven Arms, Ludlow, Minsterley, Much Wenlock and Pontesbury, and much of the countryside around these towns that relates to them.
In September 2011, the DDP adopted a Sustainable Tourism Strategy and Action Plan, which had been commissioned by Shropshire Hills AONB Partnership and Shropshire Council, and the subject of extensive local consultations. The Vision of the Destination Development Partnership comes from this Strategy:
The Shropshire Hills and Ludlow will become established as a sought after rural destination, based on its special combination of outstanding landscapes and historic market towns.
The DDP acts as the forum for the area's participation in the Europarc Federation’s European Charter for Sustainable Tourism in Protected Areas. It will link with the Shropshire and Telford Tourism Strategy Board, and with other DDPs or equivalent structures in neighbouring areas.
Roles for the DDP may include co-ordinating the provision of visitor information, influencing external marketing, co-ordination of services and facilities, learning and sharing best practice, working with Visitor Information Centres, developing sense of place and identity, and collating information and commissioning research.
Shropshire Hills and Ludlow DDP Terms of Reference (PDF)
Shropshire Hills and Ludlow Sustainable Tourism Strategy and Action Plan (PDF)
Application for the European Charter for Sustainable Tourism in Protected Areas, Dec 2011 (PDF)
Final Shropshire Hills Ludlow DDP Marketing Strategy - approved February 2012 (PDF)
Tourism Strategy Actions summary with progress, Autumn 2012 (PDF)
Meeting Agenda and Action Points, November 2012 (PDF)
Response to Business Board Growth Strategy 2012 (PDF)
Shropshire Hills & Ludlow Area Visitor Survey Research Report, October 2013 (PDF)
SWOT Analysis Analysis of Progress Against Strategy, May 2014 (PDF)
Sustainable Tourism Strategy Action Plan Update, May 2014 (PDF)
Brand Guidelines Shropshire Hills & Ludlow, Sept 14 (PDF)
For further information please contact:
Tim King, Tourism Officer at Shropshire Council
01743 252257 firstname.lastname@example.org (secretariat and support)
Phil Holden, Manager with Shropshire Hills AONB Partnership
01588 674088 email@example.com (Chair of DDP)